608.620.5104 | info@tenforward.consulting

About Ten Forward

Ten Forward is a custom software and mobile app development company based in Madison, Wisconsin.

Origin story

Founded by Brian Samson in 2012, Ten Forward Consulting crafts custom software for a wide range of clients, from Fortune 500 companies to local businesses to startups nationwide.

We focus on good architecture, maintainability, quality, and timeliness, and work to create environments where success is inevitable for our employees, clients, and communities.

Our culture

Our culture is built on eight core principles: trust, positivity, teamwork, excellence, diversity, flexibility, education and balance. "Forward" is Wisconsin's motto, and it's the direction we're always trying to move as a company.

Mission & Vision | Community Partners


Brian Samson
President, Co-Owner

Brett Samson
Vice-President, Co-Owner


Thea Verry
Technical Project Facilitator

Tricia DiPiazza
Senior Software Developer

Ashlie Crooks
Software Developer

Grant Bitzer
Software Developer

Abby Kuehni
Administrative Assistant

In Memoriam: Julie Wickland
Office Manager

Past Interns & Apprentices

Ten Forward believes strongly in growth and training. We have a long-running internship program for people just getting started in tech, and in 2018 launched an apprenticeship program for folks who are ready to go all-in on becoming developers.

If you're interested in either program, let us know!

Kayla Ball

Pragya Basnet

Elaheh Jabbarifard

Elayne Juten

Victoria Guerrero

Kate Powers

Charielle McMullan

Jenn Gurske

Kevin Fahy

Hilary Stohs-Krause

Looking for your next adventure?

Join our innovative, supportive team.

Volunteer and Community Partners

Ten Forward is an active member of the Madison, WI community. We partner with organizations in a variety of ways, including providing volunteer hours, technical support and / or financial sponsorship.

Interested in partnering with us? Fill out this form and we'll be in touch!